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A share of the ad revenue will be earmarked for creators and distributed by Brave as part of the monthly payout to verified creators.
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If you’d just like to support creators as part of a more private Web, you can do so without ever connecting a custodial account by opting into Brave Rewards and using the new “creator support only” experience. Requiring a custodial account gives us a place to send you your BAT earnings, and allows us to eliminate our centralized “virtual BAT” system (see “Sunsetting virtual BAT” below for more).
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Brave currently works with three custodial account provider partners: Gemini, Uphold, and bitFlyer in Japan. To begin earning and accruing BAT for Brave Ads, you will need to connect a custodial account to your Brave Rewards profile with upcoming version 1.48. They will also allow us to focus our efforts on building a more decentralized future by eliminating our current centralized “virtual BAT” system. These changes to Brave Rewards will help us combat abuse so that we can better deliver on our promises to legitimate users and creators. Brave Rewards users have also contributed more than 36 million BAT to their favorite registered content creators, helping to support a better, more private Web. Our transparency page shows the BAT we purchase from the open market to distribute to Brave Rewards users for those ads where we are paid in fiat or other crypto currencies. Since the inception of Brave Rewards, more than 1,000 advertisers have run over 5,900 Brave Ads campaigns, and millions of Brave Rewards users have earned BAT for their attention to those ads. Developers and early adopters who use our Nightly and Beta versions, meant for testing and development, can currently get a preview of these changes. Today we are detailing changes to Brave Rewards that will land in Brave version 1.48.x, which is scheduled to be released early February 2023.
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